A tailored sponsorship opportunity across the Saucony London 10K and the Oxford Half Marathon — built around what matters most to United Trust Bank.
We're one of the UK's leading organisers of mass-participation running events — creating unforgettable experiences that celebrate energy, performance and community.
We connect tens of thousands of athletes with the brands that fuel their lifestyle, putting our partners front and centre of the UK's running scene.
United Trust Bank exists to help ambitious people and businesses go further — savers building a future, brokers and developers backing bold plans. Our runners are cut from the same cloth: driven, community-minded, and building towards something.
| Saucony London 10K | Oxford Half Marathon | |
|---|---|---|
| Total registrants | 15,000+ | 19,000+ |
| Spectators per runner | 1–3 | 1–2 |
| Gender split | 53% M · 47% F | 50% M · 48% F |
| Aged 18–34 | 47% | 64% |
| Countries represented | 42 | 67 |
| Charity partners | 6 | 12 |
These figures reflect the rights and benefits on the previous slide at full scope. If a different mix of media, experiential or brand integration suits United Trust Bank better, we'll rework the package — and the price — to match.
In 2024, Saucony ran a database competition to the London 10K audience — driving over 9,000 new sign-ups to the Saucony database as a direct result of the partnership.
In 2024, Tenzing sampled 70,000 cans to participants and spectators across our events — building strong product trial among an on-brand, active audience.
We'd love to walk United Trust Bank through the details, share more activation examples, and start shaping a package around your goals for 2027.
